“To drive digital and rapidly innovate we needed a tech horsepower boost. Our retail partners are delighted with the results.”

The Customer

Texas-based Corsicana Mattress operates ten factories nationwide and is the industry’s third-largest manufacturer, with extensive wholesale and direct-to-consumer distribution capabilities. They take pride in their reputation and innovative programs to help their retail partners effectively grow their bottom line.

The Problem

Corsicana wanted to marry its decades-old, industry-specific enterprise resource planning (ERP) software with a more modern, intuitive digital interface. The goal was to streamline and strengthen their entire supply chain interface— from sourcing and order entry to distribution and order fulfillment. This included designing a faster user experience complemented by robust backend analytics.
With development speed in mind, hiring and onboarding a new internal team wouldn’t be quick or cost-effective. Outsourcing didn’t make sense either given the in-house team would still need to be involved to manage the upgrade long-term.

The Solution

“I really wanted an option where extra hands could jump-start this digital effort, along with other projects whenever I wanted to bring innovative ideas and solutions for our customers,” said Rusty Kennington, Chief Information Officer for Corsicana.
“Plus, I didn’t want to sacrifice my need for a collaborative, team-driven atmosphere that I could trust would deliver on commitments.”
Driven by their Strategic Assessment Model (SAM) SMC Squared proposed utilizing their Global Insource Center with an on-demand India-based team, combined with their proprietary US Enablement management framework. This proven solution eliminates the frustration and risk typically seen when leveraging cost-saving global resources in fast-start situations.